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The OLA Quarterly is an official publication of the Oregon Library Association.

OLAQ is indexed by Library Literature & Information Science and Library, Information Science & Technology Abstracts. Full text of the OLAQ is also available through HW Wilson's Library Literature and Information Science Full Text and EBSCO Publishing's Library, Information Science and Technology Abstracts (LISTA) with Full Text.

OLA Quarterly seeks authors for publication!!

The theme for the winter issue is Library Marketing and Communications, and will be guest edited by Joan Petit, Communications and Outreach Librarian at Portland State University. Joan invites potential authors to email her their ideas at jpetit@pdx.edu. Final articles will be due to Joan on February 10. If you have any questions, please get in touch with Joan.

More about the theme: Library Marketing and Communications

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the expertise to do this well--or lack the budget to implement all of our ideas.

The winter issue of OLA Quarterly will focus on library marketing and communications. We want to examine how Oregon libraries--whether school, public, special, or academic--communicate with our users. What's the most effective way to reach them? What successes have we experienced? What challenges and failures? How do we incorporate marketing functions into our libraries? How do we gain the skills we need to do this well? And how do we keep up with the fast-changing landscape of social media?

Have an idea for an article or issue? Want to make a suggestion about OLAQ? Have something to share with the Communications Committee? Contact us!

Want to be a guest editor for an upcoming issue? E-mail the OLAQ Coordinator to contribute:

OLAQ Coordinator: , Aloha Community Library

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Editors

OLAQ Coordinator
Charles Wood
Guest Editor
Dawn Lowe-Wincentsen