•  
  •  
 

Abstract

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing program.

This issue of the OLA Quarterly focuses on library marketing and communications in Oregon libraries. As the Communications and Outreach Librarian at Portland State, I was curious to know how libraries in Oregon are tackling these issues. How are we learning new skills and approaches to communicating with stakeholders? What has worked, and what hasn’t? What’s changed over the past few decades? Who are our audiences and how do we best communicate with them? To begin to answer these questions, we have excellent contributions from writers at large and small public and academic libraries throughout Oregon, and beyond.

Author Biography

Joan is an associate professor and Communications and Outreach Librarian at Portland State University. She earned her MSLS and BA degrees at the University of North Carolina at Chapel Hill; she also holds an MA in English from Western Carolina University. Before becoming a librarian, Joan worked at Nantahala Outdoor Center, an outdoor recreation outfitter in western North Carolina, where she held jobs ranging from raft guide and kayak instructor to reservations office floor manager to editor and marketing manager. She will be on sabbatical during the 2016–17 academic year and will spend 10 months in Ethiopia as a Fulbright Scholar.

Copyright statement

© 2015 Joan Petit

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.