With ever-increasing demands for libraries to market their services and decreasing budgets for advertising and publicity, librarians face the difficult task of planning for strategic marketing with little to no infrastructure or support, either financially or with adequate staffing. But, that’s no reason to give up. With a few key strategies and some integrated marketing techniques, even the most meager budget can support impactful outcomes. While there is no substitute for professional marketing services or paid marketing staff, a few simple “rules of thumb” can help.
Integrated Marketing On A Shoestring Budget: Strategic Planning to Build Value for Libraries and Enhance Service.
© 2015 Kate Lasky