While city and library staff had laid the groundwork for a new library for several years, we basically had six months to educate voters. That election required a double majority, where more than 50 percent of registered voters had to cast a ballot, and more than 50 percent of them had to say “yes.” Tigard voters passed the measure 60 percent to 40 percent. It was one of only three money measures in the Portland metro area to pass in the primary that year.
The media and marketing milieu has changed a great deal over the past 14 years. Some say it has evolved. Others claim it has eroded. Are there any lessons from that successful campaign that are still applicable today?
Walker, P. M.
Stick to the Message. Vary the Method..
© 2015 Paula Walker