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Date of Award
Dissertation (On-Campus Access Only)
Doctor of Psychology (PsyD)
Joan Dayger Behn, PhD
Victor Stevens, PhD
Wendy Sternberg, PhD
The presented research seeks to assess the effectiveness of televised mass communications media in promoting and maintaining changes in health related behavioral patterns. The specific programmaic intervention studied was the "Fight Against Fat" (FAF), a weight control campaign developed and produced by the Kaiser Permanente Health Services Research Center in cooperation with "A.M. Northwest," a Portland based morning television program. The primary question addressed was how successful the "Fight Against Fat" program has been in producing and maintaining life style changes and weight loss in television viewers. The nature and degree of the specific behavioral changes and their relationship to weight control was explored.
Hathaway, Anneke P. (1982). The effectiveness of televised mass communications media in promoting and maintaining positive changes in health-related behavioral patterns: A study of the fight against fat program (Doctoral dissertation, Pacific University). Retrieved from: