Date of Award

7-26-2013

Degree Type

Dissertation

Degree Name

Doctor of Psychology (PsyD)

Committee Chair

Tamara Tasker, Psy.D.

Second Advisor

Shawn Davis, Ph.D.

Third Advisor

Christiane Brems, Ph.D., ABPP

Abstract

The present study aimed to explore whether media consumption influenced participant attitudes toward athletes. Although there are numerous research studies on attitude formation and media, a gap in the literature exists between media influences of attitudes toward athlete populations. Three hundred and forty-seven participants (122 males, 222 females) completed demographics, media exposure, and prototypical athlete questionnaires. The data indicated that there were significant gender and athlete status differences in sports-related media exposure. Results also revealed a pattern of participant attributions of prototypical athlete ratings. Specifically, male athlete participants consistently rated their prototypical athlete as possessing the most favorable personality characteristics. Male non-athlete participants typically attributed the least favorable ratings. Hypotheses for these patterns and limitations are also discussed.

Comments

Library Use: LIH

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