One of the earliest examples of Web 2.0 technology, blogs have experienced exponential growth since the term “weblog” was coined in 1997 to describe the reverse chronologically-ordered, interactive, online “journals.” As with any new technology, reception—and utilization—by librarians has been less than uniform. For many librarians and libraries, however, blogs are an attractive entrée to the world of 2.0 librarianship.
Gilman, I. (2008). We're Content Creators, Too: Libraries and Blogging. OLA Quarterly, 14(1), 14-16, 27.