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Thesis

The role of guilt and shame in predicting proenvironmental behaviors

26 July 2013

Abstract

The present study examined the interaction between specific emotions (guilt and shame) and their influence on proenvironmental behaviors (PEBs). The model proposed was a decision making model that evaluated social and personal norms, and guilt and shame and their appraisal dimensions to better predict proenvironmental-purchasing intentions. The sample of 99 participants was recruited from social networking sites and online forums. Findings revealed that traditional political and personal values, as well as altruism, best predicted proenvironmental-purchasing intent. Surprisingly, results indicated that measures of environmental attitudes were not significant predictors in the model.


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File nameDate UploadedVisibilityFile size
Main File
20 Mar 2020
Public
173 kB
Main File
20 Mar 2020
Public
173 kB