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Dissertation

The Development of Social Marketing Strategies for the American Board of Professional Psychology

14 August 2011

Abstract

Objective: Develop a social marketing strategy for the American Board of Professional Psychology (ABPP) so that potential members, as well as the public consumer receive an appropriate and meaningful message via social media. Method: Create a survey which will be distributed via Survey Monkey to early entry members of ABPP, executive board members of ABPP, board presidents, and the presidents of each academy. Results: Interpret the data and analyze the data by descriptive statistics. Conclusions: Use the data to inform recommendations that will serve to meet the goal of ABPP’s Communications Committee, that is reach their target audiences through the use of social media.


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