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Dissertation

The effectiveness of televised mass communications media in promoting and maintaining positive changes in health-related behavioral patterns: A study of the fight against fat program

1 December 1982

Abstract

The presented research seeks to assess the effectiveness of televised mass communications media in promoting and maintaining changes in health related behavioral patterns. The specific programmaic intervention studied was the "Fight Against Fat" (FAF), a weight control campaign developed and produced by the Kaiser Permanente Health Services Research Center in cooperation with "A.M. Northwest," a Portland based morning television program. The primary question addressed was how successful the "Fight Against Fat" program has been in producing and maintaining life style changes and weight loss in television viewers. The nature and degree of the specific behavioral changes and their relationship to weight control was explored.


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