It has been argued that to decrease prostitution there needs to be a reduction in the demand by men for prostitution. Societal constructs and norms contribute to the insatiable need by men for sex. An increase in penalties for those that attempt to purchase sex is a potential way to be able to deter those that seek these types of services. This study assessed 94 participants in the Sex Buyers Accountability and Diversion Program in Portland, Oregon for demographic information as well as potential penalties that would have deterred the participants in the first place. The results presented a common profile of males who are nearing 40 years old, Caucasian, are college educated, make less than $50,000 a year, and have children. It was found that public humiliation and registration as a sex offender were the penalties that would deter participants the most, which was in agreement with previous research in this area.
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