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The Effect of Normative and Behavioral Persuasion on Help Seeking in Thai and American College Students

1 April 2006

Abstract

On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help-seeking intention across cultures.

En la investigacion previa en el auto-construals, la teoria de la accion razonada, y de comunicacion persuasiva, los autores formaron una hipotesis que el individuo, la informacion enfocado-conductista seri'a mas efectiva en aumentar la intencion de buscar ayuda entre estudiantes colegiales en los Estados Unidos, mientras que la informacion relacional y enfocado-normativo serfa mas efectiva entre estudiantes colegiales en Tailandia. Los resultados sostuvieron parcialmente estas predicciones, sugiriendo que la informacion diferente puede aumentar la intencion de la busca de ayuda a traves de culturas.


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