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Article

More than Point & Shoot: A Look at Web-based Communication Strategies for Photographers

1 August 2010

Abstract

As an academic requirement for graduation at Pacific University, students are required to complete a Senior Capstone Project. The projects are held to a high standard and require thorough academic research. This article will present findings from my project, which focused on building and analyzing online communication strategies for my web-based photography business, ShutterSight Photography. The study focused primarily on social-media marketing, a networking and advertising experience that has earned much attention.


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