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Thesis

The role of office appearance in the selection of an optometric office by a patient

15 April 1988

Abstract

This research deals with practice imaging as to the outer appearance of an optometric practice. It is based on a survey utilizing scenario questions and a socioeconomic profile which was presented to three populations: general public, undergraduate college students and first year optometry students. The subjects solved the scenarios which dealt with typical patient "problems", by choosing one of the six pictures which represented various office buildings.

It is concluded that outer office appearance is a factor in attracting patients. In addition, the services that are needed, for example contact lens services or a new frame, play a major influence as to the type of office a patient chooses.


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