This study examines the concept of social capital that exists among gay males who belong to an artistic subculture located in the San Francisco metropolitan area. These men call themselves the MOREboys and surround the artist, drag queen, and socialite Juanita MORE. The MOREboys are Juanita's entourage who participate in her artwork, her lifestyle, and help create and communicate her persona to the larger San Francisco gay and artistic community. In return, the MOREboys are provided with social recognition within the communities this directly and indirectly benefits each of the MOREboys' needs within the social and economic market. The ethnographic research of the MOREboys illustrates an example of the value of social networks, the exchanges made in a community's social market, the individual and group need and use for social recognition as currency, or social capital.
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