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Dissertation

Personality and the Perception of Social Media Posts

28 June 2019

Abstract

Social media is becoming increasingly more popular with currently seven in ten American people having at least one social networking sites. As social networking becomes more popular, research is emerging about both the potential consequences and benefits from using these sites. There are numerous studies examining self-presentation, social comparison and the accuracy of impression management. One missing piece in the literature is looking at how different personality components influence online social networking. The purpose of this study is to examine those differences related to the type of post made as well as the perception of posts.


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