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An informative welcoming brochure addressed to new optometric patients

1 May 1993


To facilitate comfort and understanding of standard clinical procedures and practices, an informative Welcome Letter for new patients was composed for an optometric teaching institution. The letter explained check-in procedure, payment plan, and prescription policies, as well as previewing standard ocular examination and health evaluation techniques. New patients were to receive the welcome letter prior to their examination; then, after the first visit, evaluate whether the information had been helpful. The goal of the letter was to preset the patient for a positive encounter in primary health care by answering expected questions and offering a map for ease of location.


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