The present study examined the interaction between specific emotions (guilt and shame) and their influence on proenvironmental behaviors (PEBs). The model proposed was a decision making model that evaluated social and personal norms, and guilt and shame and their appraisal dimensions to better predict proenvironmental-purchasing intentions. The sample of 99 participants was recruited from social networking sites and online forums. Findings revealed that traditional political and personal values, as well as altruism, best predicted proenvironmental-purchasing intent. Surprisingly, results indicated that measures of environmental attitudes were not significant predictors in the model.
|File name||Date Uploaded||Visibility||File size|