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A new view on patient retention: Follow-up letters

1 May 2002


Patient retention is critical to a successful optometric practice. Patient education aids retention by promoting compliance and regular care. This study was conducted to determine if informational follow-up letters sent to the patient would better educate patients about their visual system and influence the patient to return to the same clinic for future care. Educational letters were sent to patients within one week of their vision examinations. To assess the value of the letter, a questionnaire was mailed one week later. Of the 74 questionnaires mailed to patients, 26 were completed and returned. The majority of patients were pleased to have received the letter, and most were somewhat influenced to return to the clinic based on the impression the letter created.


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