Effective doctor-patient communication can be enhanced by the use of patient education brochures. Patients easily forget what they are told; in order to increase compliance and patient understanding, written instructions and explanations for the patient to take home are invaluable. Brochures may also have protective legal value. When creating brochures, it is important to realize the literacy level of the intended patient population. Understanding some basics in grammar and typography is useful in making a brochure that can be easily read. The use of illustrations is also explored. This thesis offers suggestions as to the types of information which are appropriate for brochures and how to avoid bias in writing. The appendices include instructions on completing a readability analysis, a list of sources which publish brochures, and copies of brochures we have created ("Controlling Your Headaches," "Age-Related Macular Degeneration," "Glaucoma," "Sunglasses for Safety," "Eye Drops/Ointment," and "Soft Contact Lens Wear.")
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