A random telephone survey was conducted in Aloha and Beaverton to determine the public's perception of the Pacific University Family Vision Centers located in Forest Grove and Portland, Oregon. Patients' satisfaction with care, familiarity with the Centers, and how they learned of the Centers were studied. Age, occupation, income, current eyecare provider, and distance willing to travel for eyecare were also factors considered. The results indicated that quality was the most important factor in selection of eyecare providers, and word of mouth was the method most often utilized in that selection.
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