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The Green Sheen: Are Attitudes REALLY Predictive of Proenvironmental Behavior?

1 January 2011


In this paper, the relationship between proenvironmental orientation and proenvironmental behavior is examined. Orientation is determined using the New Ecological Paradigm Scale, an attitudinal measure, along with an adapted knowledge measure. Behavior is determined via behavioral self-report and field observation.

The Narcissistic Personality Inventory-16 and the NEO Five Factor Inventory were also used to examine the relationship between entitlement, self-absorption, conscientiousness and proenvironmental behavior. Proenvironmental attitude, and knowledge are expected to correlate positively with proenvironmental behavior. Narcissism is expected to negatively correlate with proenvironmental behavior.


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