In today's competitive marketplace, an optometric practice must be unique in order to be successful. Pacific University's College of Optometry has several internal clinics, two of which were examined in this project. An attempt to monitor patient satisfaction was made via a phone survey. The survey rated a patient's level of satisfaction with their complete vision exam. Some of the areas looked at were ease in scheduling, the staff, the dispensary, various communication issues, and most importantly, whether the patient's chief complaint was resolved with the exam. The study also looked at how patients chose the clinic, and whether they were satisfied enough with the care provided to want to return in the future. Results from the survey can be useful in implementing changes to improve the existing clinical program.
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